During each annual budget cycle, Town Council reviews applications along with staff recommendations for grant requests submitted by the deadline.
. The grant applications are organized by specific tiers, or categories to simplify the process and establish parameters around the protection of iconic events. Criteria and deadlines for submission are explained in the links below:
Events and programs which have been built by solid organizations over a period of time and enjoy national and international recognition for excellence. These events represent the Vail brand at the highest level and the loss of any one of them would have a negative effect. The customer base includes a significant portion of destination guests and economic impact to the town is profound. Example of these events and programs include Bravo!, Summer Mountain Games, Vail International Dance Festival and Vail Jazz Festival.
This category represents events and programs that provide the town an opportunity for new or one-time major events such as the US Pro-Cycling Challenge and the 2015 World Alpine Ski Championships. The funding for this category will not be automatic each year, but major events and/or programs with the potential to build the Vail brand even further and have a significant impact on the town’s economy will be considered on an individual basis. Tier I events are able to apply for funding from this category with a new opportunity that fits this criteria.
This category funds an aspect of services/expertise that the town does not already provide, supports the TOV physical plant and is appropriate for governmental support. Examples of this category include support of TV5, Colorado Ski and Snowboard Museum, Betty Ford Alpine Gardens and Eagle Valley Childcare.
This category is proposed for life-long learning type of events or programs. The funding for this category will be evaluated along with the Commission on Special Events (CSE) applicants and follow the CSE calendar of application and review. For applications identified as Tier IV, please also complete the Tier IV application. These applications will be forwarded to the CSE for review during the normal event review. You will be contacted by a Town of Vail staff member to schedule a presentation in November. Along with a Tier IV application, also attached are criteria for Tier IV events that are used to evaluate all proposals with respect to how they align with the strategic approach to providing a calendar of events that are well matched to the “Vail Brand” and will exceed the expectations of a very sophisticated and international clientele.
Annual in-kind funding allocations such as ice time at Dobson Arena, use of Donovan Pavilion/Grand View, parking passes/coupons and public works or police department services will be subject to staff-level approval. The town does require an annual application to be filled out for transparency and tracking purposes.
Jacque M. Lovato
Sales Tax Manager