Bring your custom bell and join local dignitaries for this month’s ceremonial kick-off of Vail Après hosted by Sweet Basil on Wednesday, Jan. 15. The fun begins at 2:45 p.m. when Vail Town Council members and Vail Mountain Senior Director of Resort Operations Jeff Babb accompany Matt Morgan and the Sweet Basil crew for an entertaining afternoon featuring bell-ringing at 3 p.m. followed by après specials, including complimentary truffle fries and a complimentary toast of sparkling wine at the bar.
Also at the Jan. 15 event, the first PrimaService winner and their story will be announced. Any Vail employee who is in the PrimaVail guest service training initiative is eligible to be nominated for a PrimaService award by a fellow employee, a manager or a resident or guest.
Wednesday’s celebration will recognize Sweet Basil, the iconic restaurant located at 193 Gore Creek Drive in Vail Village, as an early-adopter in the Vail Après movement which has been gaining momentum every day in Vail Village and Lionshead. The 3 p.m. daily bell-ringing pays homage to Vail’s European heritage in signifying après ski.
Sweet Basil’s après offerings throughout the season include half-priced sparkling wine and non-vintage champagne from 3 to 4 p.m. daily, plus a “blind wine” guess the wine, win the bottle activity.
In addition to the daily bell-ringing activities throughout the villages, watch for details announcing other honorary Vail Après bell-ringing events on the 15th of each month throughout the season at locations to be announced.
The Vail Après activation has been inspired by a partnership between the Town of Vail, Vail Mountain the Vail Chamber & Business Association to provide a world-class experience for Vail’s collective vacationing guests and grow a sustainable tourism economy. The partnership includes reimagined early season activities such as Revely Vail and PrimaVail, a guest service development initiative.
Visit www.vail.com/apres for a listing of après specials offered throughout Vail. Always bring your ID to participate.