The Town of Vail Commission on Special Events is currently accepting funding requests from special event producers for 2019 events occurring in Vail. The RFP application, guidelines and accompanying information are available for submission online.
The Town of Vail has consistently been a leader in delivering a world-class calendar of events which grows partner brands, generates revenues and supports causes from locally to globally. The Commission on Special Events is seeking innovative and exciting proposals for Special Events throughout 2019 and beyond that support the collective vision of Vail as the world’s “Premier International Mountain Resort Community.”
The CSE utilized the town council mission and vision and research results provided by the Vail Local Marketing District and RRC Associates to develop special event rating criteria. This criteria will be used to evaluate all proposals on how they align with a strategic approach to providing a diverse calendar of events which are well matched to the Vail brand and that exceed the expectations of a sophisticated, international clientele and the local community.
For the second year, an online RFP submission process is being used. Prospective event producers are directed to http://www.vailgov.com/cserfp to create an account and complete an RFP application.
Producers will self-select one of two categories when submitting an RFP. While all submittals are reviewed with a strong eye as to how well they support the Vail brand, the Community, Recreational and Cultural events are measured primarily with respect to how well they will drive overnight destination visitation. Educational and Enrichment events are evaluated by how they contribute to life-long learning, a sense of well-being and enhanced quality of life. These categories have different criteria and scorecards tailored to the type of event or program.
In 2018, the CSE provided nearly $1 million in sponsorship funding for 41 events in Vail, including but not limited to the GoPro Mountain Games, Vail Summer Bluegrass Series, Vail Farmers’ Market and Art Show, Gourmet on Gore, Snow Daze, Vail America Days™, Vail Arts Festival, Vail Craft Beer Classic, Taste of Vail, Vail Oktoberfest™, Vail Lacrosse Shootout, Kids Adventure Games, Pink Vail and Spring Back to Vail. The funds are allocated to the CSE by the Vail Town Council and come from the General Fund and monies generated annually by the Vail Business License fees.
Also in 2018, the CSE allocated monies from the event budget to independently survey selected events to have consistent measurement of the economic return on the town’s investment in special events.
Event funding submissions are due no later than 11 p.m. MST Monday, Sept. 24 when the online RFP portal will close. Qualifying applications will be reviewed by the CSE at a special meeting on Wednesday, Oct. 10. Final funding allocations will be determined by the CSE at a special meeting on Wednesday, Oct. 17.